I've seen a few BD movies now: Black Hawk Down, The Descent, Ice Age 2, Total Recall, Underworld: Evolution.  The difference in quality is amazing.  Its easy to get used to how it looks until I switch to a standard DVD of the same content.  On large screens pretty much every flaw is visible and doing A/B between BD and DVD leaves no question that HD optical discs are "worth it" in terms of cost/benefit.  The HD optical discs on the PS3 and 360 are genious in that respect since many people have/would have the systems anyway.

Waiting for Virtua Fighter 5 and Lair now...